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Multiple award-winning William Hill is one of the oldest and most reputable bookmakers online, both in the online and offline industry. They are licensed and regulated in the UK (a big plus) and are also listed on the London Stock exchange. William Hill employs hundreds of thousands of people, are sponsors of various sporting events and competitors and are recognized world-wide as one of the global faces of sportsbetting. A punter could not really ask for more from a sportsbook in terms of safety and reliability for a comfortable betting experience.

 

Website and bonuses / promotions

 

The website is simple and easy to use. There is nothing fancy about it, but it gives you just what you need. You will quickly find yourself browsing the website like you have visited it for years. The design is normal, decent.

William Hill has a welcome bonus of 100%, up to 25£ (bonus code: F25). This bonus is available for residents of UK, Republic of Ireland, India, and Netherlands. Swedish residents are eligible for a 1,000.00 SEK, 100%, first deposit bonus. (bonus code: SVWH). Canadian residents are eligible for a 100% bonus up to 100 CAD (bonus code: CAD100)

The 25£ first deposit has no rollover requirements. It is a free bet, you can wager it once at any odds and then withdraw it. The Swedish and Canadian bonuses need to be wagered 4 times (including the initial deposit) at odds of at least 5/1 (1.20). If you feel you need more info, visit the 25£ bonus T&C or Canadian and swedish bonus T&C (same terms for both the canadian and swedish bonuses).

There is also a large number of promotions available at William Hill, like bore draw money back (stakes returned for correct score if game finishes 0-0), accumulator bonuses, horse racing bonuses (extra winnings depending on the distance your horse won by) or first goal scorer insurance (if your pick does not score the first goal, but scores the second, stakes are returned).

William Hill has everything a punter needs, from large in-play markets to solid betting offer, secure transactions and good odds. Customer care is A+. They are a complete sportsbook. They are a huge company, strictly regulated, their reputation and experience is immense, and one could say they are the most well-known and safest bookmaker in the industry. You really can`t go wrong with opening an account at WillHill. They are older than all us punters, being founded in 1934 (!!!).

William Hill

1. Pinnacle Sports  - 2.7%
2. SBOBET - 4.4%

3. Betfair  - 4.6%           
4. Bet365 - 4.8%
5. Luxbet - 4.9%

6. William Hill - 5.1%
7. Unibet - 5.1%
8. Ladbrokes - 5.5%

9. 10Bet  - 6%

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To draw conclusions

Best Value Odds

Independently rated no.1 for payouts

Pinnacle Sports consistently offer the best value odds online, which is why we are independently rated no.1 for payouts, giving you the biggest possible return for your bets. 

Offering you the best value odds isn’t a special offer promotion, it is central to our philosophy as a bookmaker. Watch our ‘best odds’ video to learn more about this unique approach and why it is so important for bettors.

Rated no.1 for payouts

Because Pinnacle Sports offer the best odds online our bettors get the biggest payouts. Don’t just take our word for it, we are independently rated no.1 for payouts by one of the internet’s largest odds comparison sites* against more than 50 other leading competitors.

Winners are Welcome

Successful players sharpen our odds

It's a dirty secret of many of our competitors that if players are consistently profitable, they may start to find their stakes severely limited, or in many cases their accounts closed. 

Not at Pinnacle Sports, we welcome winners.

Our Strong Reputation

We are loved by bettors the world over

Pinnacle Sports is proud of the reputation it has earned among the betting community. If you consider yourself a serious bettor but haven’t heard of us, you may want to take a closer look at how we operate.

 

Serious bettors recognise the importance of Pinnacle Sports' three key offerings:

Perhaps you haven’t heard of us because we don’t do big sponsorship deals, advertise on TV or even offer sign up incentives? Instead we use that money to maintain the best value odds, to provide bigger returns for our customers, because we know that is what they want.

 

  • offering the best odds

  • providing the highest limits

  • operating a unique Winners Welcome policy

 

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